We design high fashion for the man who likes to live his life at ease. Independent and free. Fashion, not tailored based on ancient traditions, but driven by the needs of those who wear it today. Suiting men that combine work with pleasure, run business and marathons, and demand clothing that fits their lifestyle. We don’t follow the tight rules of fashion, we follow the rules of the modern man.

We innovate by merging luxury menswear and contemporary sportswear. With a tailored approach our products are made from the finest fabrics and finished with an exceptional attention to detail. Our minimalistic collections allow you to transition into any setting without compromising on comfort or style.

In traditional retail a product is marked up many times from production to consumer, leading to inflated prices. By working closely with each specialized 
manufacturing partner and distributing directly to you, we are able to offer a high-value product at a fair price.

We provide you with an optimal digital shopping experience and make it as hassle- free and personal as possible. You can expect style- and size advise, quick delivery and easy returns. All convenience to give you the best service.


Since the launch in 2012 WAHTS has been distributed online at and
at international luxury (department) stores, such as Saks Fifth Avenue in Los Angeles, Le Bon Marche in Paris,
Lodenfrey in Munich, Braun in Hamburg, Helmut Eder in Kitzbühel, La Maison Degand in Brussels,
Frans Boone in the Netherlands and the YOOX Net-a-Porter Group in Italy.
While cooperating with those renowned high-end fashion retailers and at the same time
building up a fast growing online business, we were forced to ask the same inflated retail prices to our
online customers that actually wear our collections and that felt unfair.
We therefore took the unconventional route to luxury:
by eliminating the middlemen and selling now exclusively via our online store, we cut out the traditional
retail mark-up and pass those savings on to you, ensuring that we offer the best value for money.


 "Launched in Amsterdam, WAHTS creates premium men's essentials made in the finest fabrics.
I had a chance to try one their icons and I can assure you that the fit is impeccable"
By Men's Fashion Blog Monsieur Jerome

Production & ethics

  • Ateliers

    For our collections we found the best manufacturing ateliers in the North of Portugal between Porto and Braga.
    This region has long been recognised as the primary centre of European textile and shoe production with its
    wide range of dynamic and innovative factories. We have selected specialized ateliers with each their
    own expertise to produce the various essentials: from the jersey specialist to our shoe craftsman.
  • Contemporary Craftsmanship


    The design style is characterized by timeless simplicity combined with contemporary craftsmanship.
    Special attention is paid to the finishing and details of each piece crafted at our specialized ateliers.
     WAHTS innovates with comfortable, luxurious jersey qualities and blends it with fashionable and functional fabrics. Contemporary craftsmanship is applied to every style in a distinctive and fashionable way.
  • Social responsibility
    WAHTS designs, manufactures and markets high-end men’s fashion. At every step in that process,
    we are driven to do not only what is required, but what is expected of a contemporary organization.
    We expect our business partners to do the same. We follow the highest standards when selecting our suppliers.
    The Oeko-Tex® Standard 100 certificaton is required from all our suppliers and production partners.
    Specifically, WAHTS seeks partners that share our commitment to the promotion of best practices
    in respect to human rights and continuous improvement and minimizing the impact on the environment.
    Please read our Code of Conduct

The team


Puzzled by the lack of sophisticated yet contemporary men's essentials
WAHTS was founded in 2012.
Having initially focused on sophisticated underwear, the range evolved into a full menswear collection
of luxury basics, loungewear and sportswear. An international team of fashion professionals: British designer, 
Dutch strategy consultant, Portuguese production managers and Dutch/German brand manager
 is held together by a shared passion for contemporary design, craftsmanship and quality.
 The team has a broad experience after working for international fashion brands
such as Paul Smith, Moncler, AMI, Björn Borg, Tommy Hilfiger and Peak Performance.
With pleasure they serve their international style conscious clientele that value
the understated luxury and high standard service of WAHTS.


We are continually looking for talented people who can help us to further build on the success of our brand.
If you like to take individual responsibility and share our passion for contemporary craftsmanship and innovation please feel free to contact us. 



Our office is located in the heart of the fashion district in Amsterdam. 

Feel free to contact us.

Keizersgracht 62-64
1015 CS Amsterdam
The Netherlands
T: +31 (0)20 520 79 81


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